Why Your Ad Budget Isn't Turning Into Inquiries
Paid search can show you what's working faster than most channels, but only when the account is set up properly. When it isn't, the budget goes out every day, and all you get back is a report full of clicks.
Most wasted spend sits in plain sight. Nobody checks the search terms. Broad keywords bring in job seekers and students. Every ad sends people to the homepage. Tracking counts a page visit as a lead. Google's automated bidding then learns from that bad data and spends even more on the wrong people.
Where the Money Goes
Planned Separately for the UK, US, and UAE
Competition, costs, and search habits vary from market to market, so we don't copy one campaign across all three. Each market is planned on its own data.
United Kingdom
We write UK ads in British English, show prices in pounds where relevant, and test whether Microsoft Advertising adds value alongside Google for your audience. Keyword choices are based on what your UK buyers actually search, not on US keyword lists.
United States
In many sectors, US click costs can be higher than in other markets, so we keep keyword control tight from the start. Where it makes sense, we target by state or city and write ads that speak to local buyers.
United Arab Emirates
Working from our Dubai office, we can target campaigns by emirate, schedule ads around the UAE workweek, and check how your pages perform on mobile before launch.
Client Example: Lasholutely on Walmart Marketplace
A US eCommerce brand selling on Walmart Marketplace brought in Demand Tab to manage its Walmart advertising.
Managing Walmart Ads for a US eCommerce Brand
Starting 26 January, 2026, our work focuses on putting ad budget behind the products and search terms that sell, cutting terms that bring clicks without sales, and reviewing bids against sales data instead of leaving campaigns on autopilot.
What's Included in Your Free PPC Audit
This is a working review of your account, not a sales presentation. A PPC specialist goes through it by hand and shows you exactly where your budget is going.
What We Do and What Improves
We manage Google Search, Performance Max, Shopping, Display, YouTube, Microsoft Advertising, and Walmart Marketplace ads. The work comes down to four areas.
Strategy and Account Structure
Keyword and audience research, campaign structure, and budget planning for each market you sell into.
Ads and Landing Pages
Ad copy written and tested for each audience, plus landing pages that match the ad and load quickly on mobile. Where pages need rebuilding, our web development team handles it.
Bids, Budgets, and Remarketing
Regular search term reviews, negative keywords, bidding adjustments, and remarketing to people who visited but didn't convert.
Tracking and Reporting
GA4 and Google Tag Manager setup, call and form tracking, CRM conversion imports, and a monthly report in plain English.
Who We Work With
We work with B2B and eCommerce businesses that need paid search to produce measurable results.
SaaS and Technology Companies
Marketing and growth leaders who need demo requests from people with buying authority, not form fills that sales can't use.
B2B Service Businesses
Fintech, Healthtech, EdTech and IT Staffing firms with long sales cycles, where every qualified inquiry matters.
eCommerce Brands
Online stores and marketplace sellers that want sales from Shopping, Performance Max, and Walmart ads, with returns tracked by product.
Why Decision-Makers Choose Demand Tab
We manage paid search as a business function — not a media buying exercise. Every decision is measured against the question your finance team will eventually ask.
- Reporting Your Finance Team Can Use: We report on spend, inquiries, sales, and cost per result — not impressions and click-through rates.
- Honest Budget Advice: If your budget is too small for a market or campaign type, we'll tell you before you spend it.
- You Own Everything: Ad accounts, data, and tracking stay in your name. If you leave, they stay with you.
- Market-by-Market Planning: A Dubai-based team planning separate campaigns for UK, US, and UAE buyers.
- Part of a Wider Plan: PPC works alongside our SEO services, buyer intelligence, and demand generation, so paid search supports the rest of your growth.
What You Get with Demand Tab
Our PPC Process
A structured approach that turns paid search into a predictable acquisition channel.
Audit
We review your account, competitors, and goals to see what's working and what's wasting money.
Plan and Build
We set up or restructure campaigns, write ads, prepare landing pages, and check tracking before launch.
Launch and Monitor
Campaigns go live, and we watch search terms, spend, and early results closely.
Improve and Scale
We keep testing, move the budget to what works, and only scale campaigns that show a return.
Frequently Asked Questions
What does the free PPC audit include?
A manual review of wasted spend, account structure, conversion tracking, landing pages, and competitors, followed by a prioritized action plan. See the full audit details above. Get in touch
How much should I spend on PPC?
It depends on your industry, competition, and target market. Click costs can vary between the UK, US, and UAE for the same service, so we recommend a budget after looking at real costs in your market. Get in touch
How long before I see results?
Ads can start getting clicks once they're approved, but it takes time to gather enough data to judge performance properly. How long depends on your budget, market, and sales cycle, and we set realistic expectations during the audit. Get in touch
Which platforms do you manage?
Google Ads (Search, Performance Max, Shopping, Display, and YouTube), Microsoft Advertising, and Walmart Marketplace ads. Get in touch
Can you take over my existing account?
Yes. We audit it first, keep what's working, fix what isn't, and keep your historical data intact. Get in touch
Can you guarantee results?
No one can honestly guarantee exact numbers, because results depend on your market, offer, and budget. What we can promise is careful management, clear reporting, and straight answers about what's working. Get in touch
Should I choose PPC or SEO?
PPC gives you visibility you can control right away, while SEO builds traffic over time. Many businesses use both, and PPC data shows which keywords are worth targeting through SEO. Get in touch
Do you provide reports in plain English?
Yes. Our monthly reports focus on spend, inquiries, sales, and cost per result — not impressions, click-through rates, or other vanity metrics. We explain what happened and why. Get in touch
Find Out Where Your Ad Budget Is Going
Whether you're launching in a new market or fixing an account that isn't paying off, the audit will show you where your money goes and what to fix first. There's no cost and no commitment.