Industry,Platform,Avg CPC,Conversion Rate,Estimated Leads/Sales,ROI
Accounting,Meta Ads,$1.50-$4,2%-5%,15-40 leads,3x-6x
Accounting,Google Ads,$3-$10,3%-8%,10-30 leads,4x-8x
Accounting,SEO,N/A,4%-10%,50-200 visitors/mo,6x-15x
Accounting,LinkedIn Ads,$5-$15,1%-3%,5-15 leads,2x-5x
Automotive,Meta Ads,$0.80-$3,1%-3%,20-60 leads,2x-5x
Automotive,Google Ads,$2-$8,3%-7%,15-50 leads,5x-10x
Automotive,SEO,N/A,3%-8%,100-500 visitors/mo,8x-20x
Automotive,LinkedIn Ads,$4-$12,1%-2%,8-20 leads,1.5x-4x
Healthcare,Meta Ads,$1-$5,2%-6%,20-80 leads,4x-9x
Healthcare,Google Ads,$2-$10,4%-10%,15-50 leads,6x-12x
Healthcare,SEO,N/A,5%-12%,100-400 visitors/mo,10x-25x
Healthcare,LinkedIn Ads,$6-$20,1%-3%,5-15 leads,2x-6x
E-Commerce,Meta Ads,$0.30-$2,4%-12%,60-200 sales,5x-15x
E-Commerce,Google Ads,$0.50-$3,3%-9%,50-150 sales,6x-12x
E-Commerce,SEO,N/A,4%-10%,"300-1,000 visitors/mo",12x-30x
E-Commerce,LinkedIn Ads,$2-$8,1%-3%,10-30 sales,1.5x-4x
Real Estate,Meta Ads,$1-$5,1%-4%,15-50 leads,3x-7x
Real Estate,Google Ads,$2-$8,2%-6%,20-60 leads,4x-9x
Real Estate,SEO,N/A,3%-8%,100-500 visitors/mo,8x-20x
Real Estate,LinkedIn Ads,$4-$12,1%-3%,8-25 leads,2x-5x
B2B (SaaS/Tech),Meta Ads,$1-$5,1%-3%,10-30 leads,2x-5x
B2B (SaaS/Tech),Google Ads,$3-$12,2%-5%,10-25 leads,3x-7x
B2B (SaaS/Tech),SEO,N/A,3%-7%,200-800 visitors/mo,10x-25x
B2B (SaaS/Tech),LinkedIn Ads,$5-$20,2%-5%,10-30 leads,5x-12x
Restaurants,Meta Ads,$0.50-$2,5%-15%,80-300 orders,6x-12x
Restaurants,Google Ads,$1-$4,6%-15%,60-200 orders,7x-15x
Restaurants,SEO,N/A,8%-20%,150-600 visitors/mo,15x-40x
Restaurants,LinkedIn Ads,$3-$10,1%-3%,10-30 leads,1.5x-4x
Legal Services,Meta Ads,$2-$8,2%-5%,15-40 leads,3x-8x
Legal Services,Google Ads,$5-$20,4%-10%,10-25 leads,6x-15x
Legal Services,SEO,N/A,5%-12%,50-300 visitors/mo,10x-30x
Legal Services,LinkedIn Ads,$8-$25,1%-3%,5-15 leads,2x-6x
Education (Online),Meta Ads,$1-$4,3%-8%,30-100 signups,4x-10x
Education (Online),Google Ads,$2-$7,4%-10%,40-120 signups,6x-15x
Education (Online),SEO,N/A,6%-15%,"200-1,000 visitors/mo",15x-40x
Education (Online),LinkedIn Ads,$4-$15,1%-4%,10-40 leads,3x-8x
Travel & Tourism,Meta Ads,$0.50-$3,1%-4%,20-80 bookings,2x-6x
Travel & Tourism,Google Ads,$1-$6,2%-6%,30-100 bookings,4x-10x
Travel & Tourism,SEO,N/A,3%-8%,100-500 visitors/mo,8x-20x
Travel & Tourism,LinkedIn Ads,$3-$12,1%-2%,10-30 leads,1.5x-5x
Agriculture,Meta Ads,$0.50-$3,2%-5%,20-50 leads,3x-6x
Agriculture,Google Ads,$1-$5,3%-7%,15-40 leads,4x-8x
Agriculture,SEO,N/A,3%-8%,80-300 visitors/mo,6x-15x
Agriculture,LinkedIn Ads,$3-$10,1%-2%,8-20 leads,2x-4x
Alternative Medicine,Meta Ads,$1-$5,3%-8%,30-80 consults,5x-12x
Alternative Medicine,Google Ads,$2-$8,4%-10%,20-60 consults,6x-15x
Alternative Medicine,SEO,N/A,5%-12%,150-500 visitors/mo,10x-25x
Alternative Medicine,LinkedIn Ads,$4-$12,1%-3%,5-15 leads,2x-5x
Apparel & Fashion,Meta Ads,$0.20-$1.50,4%-10%,80-200 sales,6x-15x
Apparel & Fashion,Google Ads,$0.50-$3,3%-9%,60-180 sales,5x-12x
Apparel & Fashion,SEO,N/A,4%-12%,"400-1,500 visitors/mo",12x-30x
Apparel & Fashion,LinkedIn Ads,$2-$8,1%-3%,10-30 sales,1.5x-4x
Biotechnology,LinkedIn Ads,$5-$20,1%-2%,5-15 leads,1.5x-4x
Biotechnology,Google Ads,$4-$15,2%-5%,8-25 leads,3x-7x
Biotechnology,SEO,N/A,3%-7%,100-400 visitors/mo,8x-20x
Biotechnology,Meta Ads,$2-$8,1%-3%,10-30 leads,2x-5x
Gambling & Casinos,Meta Ads,$1-$5,2%-6%,30-100 signups,4x-10x
Gambling & Casinos,Google Ads,$3-$12 (restricted),3%-8%,20-60 signups,5x-12x
Gambling & Casinos,SEO,N/A,4%-10%,200-800 visitors/mo,10x-25x
Gambling & Casinos,LinkedIn Ads,$6-$18,1%-2%,5-15 leads,1.5x-4x