Industry-Specific Digital Marketing ROI Breakdown ($1,000/Month)

IndustryPlatformAvg CPCConversion RateEstimated Leads/SalesROI
AccountingMeta Ads$1.50-$42%-5%15-40 leads3x-6x
AccountingGoogle Ads$3-$103%-8%10-30 leads4x-8x
AccountingSEON/A4%-10%50-200 visitors/mo6x-15x
AccountingLinkedIn Ads$5-$151%-3%5-15 leads2x-5x
AutomotiveMeta Ads$0.80-$31%-3%20-60 leads2x-5x
AutomotiveGoogle Ads$2-$83%-7%15-50 leads5x-10x
AutomotiveSEON/A3%-8%100-500 visitors/mo8x-20x
AutomotiveLinkedIn Ads$4-$121%-2%8-20 leads1.5x-4x
HealthcareMeta Ads$1-$52%-6%20-80 leads4x-9x
HealthcareGoogle Ads$2-$104%-10%15-50 leads6x-12x
HealthcareSEON/A5%-12%100-400 visitors/mo10x-25x
HealthcareLinkedIn Ads$6-$201%-3%5-15 leads2x-6x
E-CommerceMeta Ads$0.30-$24%-12%60-200 sales5x-15x
E-CommerceGoogle Ads$0.50-$33%-9%50-150 sales6x-12x
E-CommerceSEON/A4%-10%300-1,000 visitors/mo12x-30x
E-CommerceLinkedIn Ads$2-$81%-3%10-30 sales1.5x-4x
Real EstateMeta Ads$1-$51%-4%15-50 leads3x-7x
Real EstateGoogle Ads$2-$82%-6%20-60 leads4x-9x
Real EstateSEON/A3%-8%100-500 visitors/mo8x-20x
Real EstateLinkedIn Ads$4-$121%-3%8-25 leads2x-5x
B2B (SaaS/Tech)Meta Ads$1-$51%-3%10-30 leads2x-5x
B2B (SaaS/Tech)Google Ads$3-$122%-5%10-25 leads3x-7x
B2B (SaaS/Tech)SEON/A3%-7%200-800 visitors/mo10x-25x
B2B (SaaS/Tech)LinkedIn Ads$5-$202%-5%10-30 leads5x-12x
RestaurantsMeta Ads$0.50-$25%-15%80-300 orders6x-12x
RestaurantsGoogle Ads$1-$46%-15%60-200 orders7x-15x
RestaurantsSEON/A8%-20%150-600 visitors/mo15x-40x
RestaurantsLinkedIn Ads$3-$101%-3%10-30 leads1.5x-4x
Legal ServicesMeta Ads$2-$82%-5%15-40 leads3x-8x
Legal ServicesGoogle Ads$5-$204%-10%10-25 leads6x-15x
Legal ServicesSEON/A5%-12%50-300 visitors/mo10x-30x
Legal ServicesLinkedIn Ads$8-$251%-3%5-15 leads2x-6x
Education (Online)Meta Ads$1-$43%-8%30-100 signups4x-10x
Education (Online)Google Ads$2-$74%-10%40-120 signups6x-15x
Education (Online)SEON/A6%-15%200-1,000 visitors/mo15x-40x
Education (Online)LinkedIn Ads$4-$151%-4%10-40 leads3x-8x
Travel & TourismMeta Ads$0.50-$31%-4%20-80 bookings2x-6x
Travel & TourismGoogle Ads$1-$62%-6%30-100 bookings4x-10x
Travel & TourismSEON/A3%-8%100-500 visitors/mo8x-20x
Travel & TourismLinkedIn Ads$3-$121%-2%10-30 leads1.5x-5x
AgricultureMeta Ads$0.50-$32%-5%20-50 leads3x-6x
AgricultureGoogle Ads$1-$53%-7%15-40 leads4x-8x
AgricultureSEON/A3%-8%80-300 visitors/mo6x-15x
AgricultureLinkedIn Ads$3-$101%-2%8-20 leads2x-4x
Alternative MedicineMeta Ads$1-$53%-8%30-80 consults5x-12x
Alternative MedicineGoogle Ads$2-$84%-10%20-60 consults6x-15x
Alternative MedicineSEON/A5%-12%150-500 visitors/mo10x-25x
Alternative MedicineLinkedIn Ads$4-$121%-3%5-15 leads2x-5x
Apparel & FashionMeta Ads$0.20-$1.504%-10%80-200 sales6x-15x
Apparel & FashionGoogle Ads$0.50-$33%-9%60-180 sales5x-12x
Apparel & FashionSEON/A4%-12%400-1,500 visitors/mo12x-30x
Apparel & FashionLinkedIn Ads$2-$81%-3%10-30 sales1.5x-4x
BiotechnologyLinkedIn Ads$5-$201%-2%5-15 leads1.5x-4x
BiotechnologyGoogle Ads$4-$152%-5%8-25 leads3x-7x
BiotechnologySEON/A3%-7%100-400 visitors/mo8x-20x
BiotechnologyMeta Ads$2-$81%-3%10-30 leads2x-5x
Gambling & CasinosMeta Ads$1-$52%-6%30-100 signups4x-10x
Gambling & CasinosGoogle Ads$3-$12 (restricted)3%-8%20-60 signups5x-12x
Gambling & CasinosSEON/A4%-10%200-800 visitors/mo10x-25x
Gambling & CasinosLinkedIn Ads$6-$181%-2%5-15 leads1.5x-4x

Meta Ads (Facebook & Instagram)

IndustryAvg CPCConversion RateEstimated Leads/SalesROI
Accounting$1.50-$42%-5%15-40 leads3x-6x
Automotive$0.80-$31%-3%20-60 leads2x-5x
Beauty/Cosmetics$0.50-$25%-12%80-200 sales6x-15x
Construction$1-$52%-5%15-40 leads3x-7x
Dentistry$2-$83%-8%20-50 leads4x-9x
Education$1-$43%-8%30-100 leads4x-10x
Fitness$0.80-$34%-10%40-120 leads5x-12x
Gaming$0.30-$1.505%-15%100-300 sales7x-18x
Healthcare$1-$52%-6%20-80 leads4x-9x
Insurance$2-$102%-5%10-30 leads3x-7x
Jewelry$1-$63%-9%30-90 sales5x-12x
Kitchenware$0.50-$34%-10%50-150 sales5x-12x
Legal$2-$82%-5%15-40 leads3x-8x
Manufacturing$1-$61%-3%10-30 leads2x-5x
Nutrition$0.80-$44%-10%60-180 sales5x-12x
Outdoor Gear$0.70-$33%-8%40-120 sales4x-10x
Pharmaceutical$2-$103%-7%15-50 leads4x-9x
Real Estate$1-$51%-4%15-50 leads3x-7x
Software$1-$51%-3%10-30 leads2x-5x
Travel$0.50-$31%-4%20-80 bookings2x-6x

Google Ads

IndustryAvg CPCConversion RateEstimated Leads/SalesROI
Accounting$3-$103%-8%10-30 leads4x-8x
Automotive$2-$83%-7%15-50 leads5x-10x
Beauty/Cosmetics$1-$54%-10%60-150 sales5x-12x
Construction$2-$83%-7%15-40 leads4x-8x
Dentistry$3-$124%-9%15-45 leads5x-10x
Education$2-$74%-10%40-120 leads6x-15x
Fitness$1-$55%-12%50-140 leads6x-14x
Gaming$0.50-$36%-15%80-200 sales8x-20x
Healthcare$2-$104%-10%15-50 leads6x-12x
Insurance$3-$153%-7%8-25 leads4x-9x
Jewelry$2-$84%-10%25-75 sales5x-12x
Kitchenware$1-$45%-12%40-120 sales6x-14x
Legal$3-$123%-8%10-30 leads5x-10x
Manufacturing$2-$92%-5%8-25 leads3x-7x
Nutrition$1-$55%-12%50-150 sales6x-15x
Outdoor Gear$1-$44%-10%30-100 sales5x-12x
Pharmaceutical$3-$124%-9%12-40 leads5x-11x
Real Estate$2-$82%-6%20-60 leads4x-9x
Software$2-$102%-5%8-25 leads3x-7x
Travel$1-$62%-6%30-100 bookings4x-10x

SEO (Search Engine Optimization)

IndustryMonthly TrafficConversion RateROI
Accounting50-2004%-10%6x-15x
Automotive100-5003%-8%8x-20x
Beauty/Cosmetics400-15004%-12%12x-30x
Construction80-3003%-8%6x-15x
Dentistry100-4005%-12%10x-25x
Education200-10006%-15%15x-40x
Fitness300-12005%-14%12x-35x
Gaming500-20007%-18%18x-45x
Healthcare100-4005%-12%10x-25x
Insurance50-2504%-10%8x-20x
Jewelry200-8005%-13%12x-30x
Kitchenware300-12005%-14%14x-35x
Legal50-3005%-12%10x-30x
Manufacturing40-2003%-8%6x-15x
Nutrition250-10006%-15%15x-40x
Outdoor Gear200-9005%-13%12x-32x
Pharmaceutical80-3505%-12%10x-28x
Real Estate100-5003%-8%8x-20x
Software200-8003%-7%10x-25x
Travel100-5003%-8%8x-20x

LinkedIn Ads

IndustryAvg CPCConversion RateEstimated LeadsROI
Accounting$5-$151%-3%5-15 leads2x-5x
Automotive$4-$121%-2%8-20 leads1.5x-4x
Beauty/Cosmetics$3-$101%-3%10-30 sales2x-5x
Construction$4-$141%-3%6-18 leads2x-5x
Dentistry$6-$201%-3%5-15 leads2x-6x
Education$4-$151%-4%10-40 leads3x-8x
Fitness$3-$121%-3%15-45 leads3x-7x
Gaming$2-$81%-3%20-60 sales2x-6x
Healthcare$6-$201%-3%5-15 leads2x-6x
Insurance$5-$181%-2%4-12 leads1.5x-4x
Jewelry$4-$151%-3%8-25 sales2x-6x
Kitchenware$3-$101%-3%12-36 sales2x-6x
Legal$8-$251%-3%5-15 leads2x-6x
Manufacturing$5-$201%-2%4-12 leads1.5x-4x
Nutrition$4-$151%-3%15-45 sales3x-8x
Outdoor Gear$3-$121%-3%10-30 sales2x-6x
Pharmaceutical$7-$251%-3%5-15 leads2x-7x
Real Estate$4-$121%-3%8-25 leads2x-5x
Software$5-$202%-5%10-30 leads5x-12x
Travel$3-$121%-2%10-30 leads1.5x-5x

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