Accounting intelligence

Find companies using Accounting technologies

Explore 174 Accounting products used by 897,526 tracked companies, identify relevant accounts, and connect with decision-makers. Technology counts are approximate estimates. Product install bases may overlap and should not be summed as unique companies.

10Listed technologies
GlobalTarget account coverage
CustomFirmographic filters
B2BDecision-maker targeting
TECHNOLOGY USER INTELLIGENCE

Know who uses Accounting technologies

Build targeted prospect lists around the technologies relevant to your sales strategy.

Technology install base

Identify accounts using products and services in this category.

Company intelligence

Segment accounts by industry, geography, employee size, and other available firmographics.

Decision-maker contacts

Reach relevant IT, operations, and business stakeholders with available professional contact data.

TECHNOLOGY LANDSCAPE

Accounting technologies

Explore technology names in this category. Company-usage figures are shown where available.

#1

QuickBooks

273,821tracked companies31% market share
#2

Odoo

96,798tracked companies10% market share
#3

SAP ERP

70,625tracked companies8% market share
#4

Xero

62,808tracked companies6% market share
#5

Zoho Books

40,226tracked companies<5% market share
#6

QuickBooks Online

41,839tracked companies<5% market share
#7

PeopleSoft

37,874tracked companies<5% market share
#8

Microsoft Dynamics NAV

37,278tracked companies<5% market share
#9

Sage 50

24,488tracked companies<5% market share
#10

Intacct

22,086tracked companies<5% market share

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Technology counts, where displayed, are source-linked estimates. Product install bases may overlap and should not be summed as unique companies.
BUYER INTELLIGENCE

Find accounts researching Accounting solutions

Combine technology usage with relevant buying signals to prioritize your target accounts. Signal availability varies by dataset.

Research activity

Relevant technology topics and account-level research.

Buying-stage context

Prioritize accounts using available evaluation indicators.

AccountingTechnology migrationTechnology evaluation

Account

Identify companies

Topic

Understand interest

Stage

Prioritize research

Contact

Find buying roles

SAMPLE OUTPUT

From technology users to target accounts

Combine technology and firmographic data to build a qualified prospect list. The example below is illustrative, not actual customer data.

AccountTechnologyResearch topicTarget roles
Example Company AQuickBooksTechnology evaluationIT leadership
Example Company BOdooPlatform migrationTechnical decision-makers
Illustrative records only; no live intent or account claims are made.

Buyer intelligence fields you can request

Account & firmographics

Company, website, industry, location, employee and revenue ranges.

Technology environment

Products and services identified within the technology stack.

Research signals

Relevant topics and available activity indicators.

Buying committee

Relevant stakeholders and decision-making roles.

Contact data

Available business contact details for outreach.

Sales prioritization

Custom filters to focus on best-fit accounts.

Turn technology signals into a target account list

1

Select technologies

2

Choose intent topics

3

Apply ICP filters

4

Activate outreach

Ready to target Accounting buyers?

Tell us which technologies, countries and company profiles you want to reach.

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Frequently asked questions

What is Accounting?

Software for recording, managing and reporting financial transactions.

Which products are most widely used?

QuickBooks, Odoo and SAP ERP lead this category.

Can I get companies using just one specific product?

Yes, request a custom filtered list for that single product.

Can I filter by location, company size, industry, or buyer role?

Yes, by those firmographics and relevant finance roles.

Do these company counts add up to unique companies?

No, install bases may overlap and should not be summed.